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About Me

I specialize in end-to-end products where the problem space is ambiguous and complex. I collaborate closely with cross-functional teams to ensure users never feel that complexity.

More than a decade into my career, I’ve worked across mobile, web, and the spaces in between at companies ranging from early-stage startups to Fortune 500 organizations. Outside of work, you’ll usually find me playing with my band or climbing around San Francisco.

Skills & Abilities

Design Leadership

Leading and mentoring design teams, shaping strategic direction across product experiences, and partnering closely with product and engineering leadership.

Product & UX Design

Driving end-to-end product design from discovery and problem framing through wireframes, prototypes, testing, and implementation across mobile and web.

UX Research

Conducting qualitative and quantitative research including usability testing, contextual inquiry, card sorting, and AI-assisted synthesis.

Front-End Development

Comfortable working in HTML, CSS, React, and Vue.js, with the technical fluency to communicate and collaborate effectively with engineers.

Experience

Over a decade of experience across startups, Fortune 500 companies, and everything in between. Deep expertise in enterprise solutions, data-heavy products, and zero-to-one product development.

Staff UX Designer
· GoodLeap· San Francisco, CA
2025 — Present
  • Led 0 → 1 design of enterprise roofing software to optimize the output of GoodLeap’s network of 20,000 contractors
  • Defined and drove product strategy in close partnership with Product and Engineering, delivering key features within 6 months
  • Built foundational design system and token architecture, enabling scalable UI development and improving cross-team consistency
  • Contributed to data-driven, agentic AI roofing assistant, helping define workflows and user experience
  • Led cross-functional stakeholder alignment, facilitating working sessions to balance design quality, speed, and technical constraints
Lead Product Designer
· EverBright· San Francisco, CA
2023 — 2025
  • Led end-to-end redesign of cross-platform app, driving 500% increase in annual traffic and 100% growth in user engagement
  • Reduced customer support volume by 30% through redesign of key workflows and improved information architecture
  • Led user research and usability testing, increasing comprehension of complex data models from 26% to 100%
  • Influenced product and executive stakeholders through strategic storytelling and presentations
  • Mentored and guided 8 junior to mid-level designers, improving output quality and strengthening design culture
  • Created scalable design system and contributed to company-wide brand evolution
  • Designed cross-platform, data-dense interfaces optimized for web, mobile, and tablet experiences
Product Designer, UX
· Mayo Clinic· Remote
2022-2023
  • Helped ensure accessibility to our 900,000+ patients by creating accessibility-centered guides for WCAG 3.0 adherence
  • Led multi-surface experience design for online user portal, increasing NPS by 10 points
  • Reduced user drop-off by 22% through cross-functional collaboration with Product, Engineering, and Data teams
  • Contributed to enterprise design system, providing mentorship and improving consistency across teams
  • Designed end-to-end user journeys, including wireframes, high-fidelity mockups, and production-ready prototypes
Senior UX Designer
· World Wide Technology· Denver, CO
2019 — 2022
  • Built and contributed to scalable design systems, improving consistency and accelerating development across teams
  • Lead initiatives on inclusive design, web accessibility, and gamification
  • Designed user flows, wireframes, high-fidelity mockups, and production-ready prototypes
  • Led Lean UX workshops, translating insights into product improvements and measurable experience gains
  • Mentored junior designers and promoted UX best practices, strengthening team capabilities and design maturity
  • Supported product launches by providing clear handoff documentation and hosting QA sessions
  • Collaborated closely with engineering to recognize technical constraints and minimize dev rework
UI/UX Designer
· Revenue River
2018 — 2019

Secured six 5-star reviews from Revenue River’s clients

Tools & Methods

Design & Prototyping
FigmaFramerInvisionProtoPieSketch
Research & Testing
LyssnaMazeUserlyticsUserTestingUserZoom
AI Tooling
Claude Code & DesignChat GPTCodexFigma MakeGoogle Stitch
Front-End
CSSHTMLJavascriptReactVue.js
Data & Analytics
AmplitudeContentsquareFullStoryGoogle AnalyticsMixpanel
Collaboration
ConfluenceFigJamJiraMiroSlack
Competencies
0→1 Strategy and DesignAccessibility (WCAG)AI/ML Product DesignData VisualizationEnd-to-end designInformation ArchitectureInteraction DesignMotion DesignRapid PrototypingResponsive designUser-Centered DesignWireframing
app preview of most recent project

10

Years Of Experience
app preview of most recent project

Recent Experience

Recently I had the pleasure of leading the complete redesign of EverBright’s mobile application.

I was involved in every step of this project from product definition to handoff.


© 2024 Chelsea Williams. All Rights Reserved